Mumpreneurs Hayley Markham Simone Parsons share their secrets

Josh Young
October 12, 2018 1:41 AM
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Ever wondered how you too could balance a baby in one arm and a million dollar business in the other? Eastern suburbs mothers have got the juggle down pat with two of our own making it to the top 10 finalists of this year’s AusMumpreneur Awards. They shared their top tips with the Wentworth Courier.


Hayley Markham is co-founder of Code Camp — a business she began when the youngest of her three daughters was just two weeks old. The Clovelly mum’s idea to teach children how to create technology began with just eight kids in one Sydney school and is now a global phenomenon with camps across Australia as well as in the UK and New York. In just over four years more than 35,000 children have attended her workshops.

Hayley’s Hacks

There are a million things I probably should have known before I started Code Camp, however if I had of known them I’m not sure I would have made the decision to start! The hours spent working on Code Camp are a lot more than I anticipated. So I am glad I went in a little naive. Ensure you schedule in quality time to be with family and book a few holidays during the year for down time. When not at work, turn off notifications to avoid becoming overloaded and overwhelmed with the never-ending list of to dos. Find support staff with a diverse range of skills and allow them flexibility and variety to grow and be happy at work.  


SIMONE Parsons knows how expensive an eastern suburbs education can be. Together with her husband Lucas, a pro golfer and MasterChef contestant, she has two children and two step children. T’s Textbooks allows parents to purchase the correct class books either new or second hand and then the business buys the textbooks back again once the family no longer needs them. She supplies schools including Ascham, Cranbrook, Kesser Torah College, Kincoppal Rose Bay, Moriah College, Reddam House, The Scots College and Rose Bay Secondary College.

Simone’s Secrets

Small business should never be stagnant; you should always work ‘on’ your business rather than ‘in’ your business, building it up rather than simply making sure it doesn’t fall down. As a business owner/operator you should ideally become dispensable, relying on a well-trained team, good institutional morale, and best industry practice for day-to-day operations so you can develop the scope and scale of your business. The customer may not always be right but the customer always comes first. Take care of them and the business will take care of itself. Work hard and take risks. Repeat patronage and good word-of-mouth are your lifeblood so above all be fair and honest in all your dealings. Your most important asset is your reputation and the relationship you build with your customers may turn out to be one of the most valuable and rewarding aspects of running a business. The AusMumpreneur Award winners will be announced on Friday August 31.Content from Wentworth Courier.